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Insight:

Objectives:

"I wish I could regain some of the time I loss due to small obstacles during the day."

  • Leverage sales.

  • Awareness.

Idea:

A convenient snack can help you when you are stuck in situations that could make you waste time.

Tagline:

Ritz Handi-Snacks: Unwaste Your Time.

Target Audience:

  • College students.

  • People on a budget.

  • Busy people.

  • Public transit users.

Bus Rear

Copy: "STANDSTILL? I HOPE YOU HAVE SOME SNACKS."

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Station Bulkhead

Copy: "BEING ON TIME OR HAVING A SNACK? YOU CAN DO BOTH!"

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