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User Experience
Donation Matching Shoping Cart
Goal:
Leverage donations and raise brand awareness.
How:
Every time a customer buys something from the sponsored shopping list, they donate the price of the item they purchase, and the sponsor matches the amount, what makes the donation amount double. Plus, the customer receives the points in their grocery store points card to use any way they want.
Audience:
Very active and busy adults who like to cooperate and help their community. They rely on technology, care about other people and the planet and rely on technology for accomplishing their daily activities.
They think it is our duty, as human beings, to care about each other, and make the world a better place to live.
Persona
Persona
Elizabeth Dougherty
"I would love to find a way to do more for my community without changing my schedule too much."
Bio:
Elizabeth is a Quality Assurance Manager in a tech company. She loves to help her team to achieve excellence with the expertise she brings from other companies. She spends her free time with family, whether it is barbequing on a summer day or binge-watching her favourite shows.
Elizabeth is a little frustrated since she hasn’t achieved the financial stability she’s been chasing, and she is a bit worried about the future, both hers and the planet.
She would love to find a way to do more charity and volunteering, but she has been a little too busy lately.
Goals:
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Help her community more
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Spend more quality-time with family and friends
Frustrations:
Age: 35
Work: QA Manager
Location: Toronto
Archetype: The Sage
Organised
Protective
Hardworking
Practical
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Spend too much time planning the day
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Didn't achieve the financial stability yet
Motivations:
Convenience
Low prices
Social
Fear
Eco Friendly
Preferred Channels
Mobile games
Social networks
E-commerce
Physical Store
Traditional Ads
Wireframing
Wireframing
Storyboard
Storyboard
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