User Experience

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Donation Matching Shoping Cart

Goal:

Leverage donations and raise brand awareness.

How:

Every time a customer buys something from the sponsored shopping list, they donate the price of the item they purchase, and the sponsor matches the amount, what makes the donation amount double. Plus, the customer receives the points in their grocery store points card to use any way they want. 

Audience:

Very active and busy adults who like to cooperate and help their community. They rely on technology, care about other people and the planet and rely on technology for accomplishing their daily activities.

They think it is our duty, as human beings, to care about each other, and make the world a better place to live.

Persona

 

Elizabeth Dougherty

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"I would love to find a way to do more for my community without changing my schedule too much."

Bio:

Elizabeth is a Quality Assurance Manager in a tech company. She loves to help her team to achieve excellence with the expertise she brings from other companies. She spends her free time with family, whether it is barbequing on a summer day or binge-watching her favourite shows.

Elizabeth is a little frustrated since she hasn’t achieved the financial stability she’s been chasing, and she is a bit worried about the future, both hers and the planet.

She would love to find a way to do more charity and volunteering, but she has been a little too busy lately.

Goals:

  • Help her community more

  • Spend more quality-time with family and friends

Frustrations:

Age: 35

Work: QA Manager

Location: Toronto

Archetype: The Sage

Organised

Protective

Hardworking

Practical

  • Spend too much time planning the day

  • Didn't achieve the financial stability yet

Motivations:

Convenience

Low prices

Social

Fear

Eco Friendly

Preferred Channels

Mobile games

Social networks

E-commerce

Physical Store

Traditional Ads

Wireframing

 
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Storyboard

 
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