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User Experience


Ritz Handi-Snacks The “Unwaste Race” mobile game.
Goal:
Increase brand awareness.
This mobile game is part of the Unwaste Your Time campaign developed for the Desktop Publishing class in the Third Semester.
This game can be used as an in-game playable ad, or work as a stand-alone game.
Audience:
College students and people who are always on a budget because they think about their future.
They are busy people who look for fast and convenient options for snack food.
People who use public transit.
Persona
Persona
Richard Avesta

“It's been hard to reach where I am now. Giving up is not an option.”
Bio:
Brendan runs his own coffee business. He thinks that life is to be lived with intensity, and he is always tuned with the trends in his industry. He loves to travel, and he does it whenever he can, although he is always working and never lets things go unnoticed in his company. He fears wasting time and not knowing the next big trend. Furthermore, he wants to be part of history by imprinting his mark in the World rather than being the mere audience.
Goals:
-
Stablish in his career
-
Save and make some money to live better
Frustrations:
-
"I know I could do better"
Age: 25
Work: Junior Designer
Location: Toronto
Archetype: The Innocent
Funny
Fearless
Good Friend
Dedicated
Motivations:
Convenience
Healthy
Good Price
Natural
Popular
Preferred Channels
Experiential
Social networks
Mobile
Physical Store
Traditional Ads
Storyboard
Wireframing
Start & Play

Success or Failure

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