User Experience

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Ritz Handi-Snacks The “Unwaste Race” mobile game.

Goal:

Increase brand awareness.
This mobile game is part of the Unwaste Your Time campaign developed for the Desktop Publishing class in the Third Semester.

This game can be used as an in-game playable ad, or work as a stand-alone game.

Audience:

College students and people who are always on a budget because they think about their future.

They are busy people who look for fast and convenient options for snack food.

People who use public transit.

Persona

 

Richard Avesta

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“It's been hard to reach where I am now. Giving up is not an option.”

Bio:

Brendan runs his own coffee business. He thinks that life is to be lived with intensity, and he is always tuned with the trends in his industry. He loves to travel, and he does it whenever he can, although he is always working and never lets things go unnoticed in his company. He fears wasting time and not knowing the next big trend. Furthermore, he wants to be part of history by imprinting his mark in the World rather than being the mere audience.

Goals:

  • Stablish in his career

  • Save and make some money to live better

Frustrations:

  • "I know I could do better"

Age: 25

Work: Junior Designer

Location: Toronto

Archetype: The Innocent

Funny

Fearless

Good Friend

Dedicated

Motivations:

Convenience

Healthy

Good Price

Natural

Popular

Preferred Channels

Experiential

Social networks

Mobile

Physical Store

Traditional Ads

Storyboard

 

Start & Play

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Success or Failure

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