User Experience

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The Junction Brewery - Website Complement

Goal:

Create memorability and leverage quality sales.

How:

By adding an elaborated main page and some historical elements telling the story of where they established the company, the idea is to create memorability by selling a beer and the authentic taste of a time that celebrates tradition and innovation.

Audience:

Adults who love adventures and reading about travelling, cooking and beer crafting. They live in urban centres, rely on technology to accomplish their daily chores.
They are individuals who are passionate about collecting experiences and think life is worth living if one lives it boldly and with intensity.

Persona

 

Brendon McCarthy

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“Life doesn’t happen to everyone. It is a gift to those who dare.”

Bio:

Brendan runs his own coffee business. He thinks that life is to be lived with intensity, and he is always tuned with the trends in his industry. He loves to travel, and he does it whenever he can, although he is always working and never lets things go unnoticed in his company. He fears wasting time and not knowing the next big trend. Furthermore, he wants to be part of history by imprinting his mark in the World rather than being the mere audience.

Goals:

  • Leave a personal and professional legacy

  • Knowing more about the world and other cultures

Frustrations:

  • Spend too much time planning the day

  • "I don't belong anywhere"

Age: 35

Work: Entrepreneur

Location: Toronto

Archetype: The Explorer

Proactive

Fearless

Hardworking

Loves Himself

Motivations:

Convenience

Sophistication

Traditional

Good Price

Popular

Preferred Channels

Experiential

Social networks

E-commerce

Physical Store

Traditional Ads

Wireframing

 
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Storyboard

 
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